> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zaymo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reactivate

> Help customers reactivate cancelled subscriptions from email

The Reactivate widget makes it easy for customers to reactivate cancelled subscriptions directly from email.

<Frame caption="Example of subscription reactivation in email">
  <img src="https://mintcdn.com/zaymo/-MDPRJ3XLpiPEM82/images/Reactivate.gif?s=5b0f4ae18356c44456cbd8fb312fcdab" alt="Reactivation example" width="1028" height="720" data-path="images/Reactivate.gif" />
</Frame>

## How It Works

1. Former subscriber receives an email with reactivation offer
2. Customer views their cancelled subscription details
3. Customer clicks to reactivate their subscription, potentially with a special offer
4. Subscription is reactivated without leaving the email

## Required Endpoints

| Endpoint                                                                                         | Purpose                                 | Required |
| ------------------------------------------------------------------------------------------------ | --------------------------------------- | -------- |
| [Get Cancelled Subscriptions](/api-reference/reactivate/get-cancelled-subscriptions)             | Retrieve cancelled subscription details | Yes      |
| [Reactivate Cancelled Subscription](/api-reference/reactivate/reactivate-cancelled-subscription) | Process subscription reactivation       | Yes      |

## Getting Started

Ready to implement the Reactivate widget? This is perfect for win-back campaigns to re-engage former subscribers.

<CardGroup cols={2}>
  <Card title="API Reference" icon="code" href="/api-reference/introduction">
    Explore our API documentation
  </Card>

  <Card title="Authentication" icon="key" href="/api-reference/introduction#authentication">
    Learn how to authenticate your API requests
  </Card>
</CardGroup>